PFP’s onchain lending model provides a transparent, blockchain-backed solution for affordable & mixed-income housing. Offering competitive rates of 9-12%, reinvesting repayments to sustain growth, and ensuring onchain transparency, PFP creates a secure and scalable alternative to traditional financing.
California’s housing crisis is a pressing $311 billion challenge, fueled by a staggering 3.85 million-unit shortage. As of 2024, median home prices have reached $868,150, with over 181,000 people sleeping without shelter each night, a situation that has worsened over the years (California's housing crisis has gotten worse, not better over the last 30 years). This shortage threatens not only California’s future but its economic stability, draining billions from its GDP annually. High housing costs continue to drive talent away from businesses, creating a unique opportunity for private investment to solve this crisis and deliver profit.
When we think about investment, most people gravitate toward familiar avenues like treasury bonds, savings accounts, money market funds or even traditional real estate. These are predictable and widely understood. However, they often don’t make the kind of impact we need in today’s world—particularly when it comes to sectors like affordable housing, which is desperately in need of faster and more flexible funding solutions.
Frequently Asked Questions
Whether you're just discovering this platform or ready to take the next step, these answers will help you feel confident and informed.